About ARC

Background

The Advertising Research Consortium began operations in 1995 in the UK. Since then we have expanded considerably with work in Europe, North America, the middle and far East. We specialise in empirical research and services to improve the effectiveness & efficiency of marketing communucations management.  Our work to date has largely focused on client-agency relationships, on agency remuneration and on effective & efficient deployment of resources. We bridge the gap between academically rigorous research and the practical needs of practitioners in advertising by producing research which is relevant and actionable.

Working in Partnership

We have worked successfully in partnership with the national advertiser associations such as ISBA in London, the Union des Annonceurs in Paris and the OWM in Berlin. ARC works in collaboration with other World Federation of Advertiser members in several countries with the aim of assisting their members, other advertisers and advertising and media agencies in general.

What makes ARC unique?

Our reputation for well grounded research, unbiased analysis and an independent viewpoint is central to our worldwide success. ARC is the therefore a most reliable source on all matters concerning the management of marketing communications. Testaments to our proactivity and leadership include the guide to Payment by Results in advertising agency remuneration (believed to be the World's first such comprehensive report) - and the first empirical study in the public domain on marketing communications resource structure.

Who uses ARC's reports?

Here is a small selection of our clients, over the years.

Air France
Allied Bakeries
Asatsu
Automobile Association
Aviva
Axa
Bacardi
Barclays
Bartle Bogle Hegarty
Bates
BBDO
BDDH
Beiersdorf
BMP DDB
BMW
Boots
Bosch
BP Oil
Britannia Building Society
British Aerospace
British Airways
British American Tobacco
British Gas
British Telecom
BSkyB
Buena Vista
Cadbury's
Campbell
Carrefour
Camelot
Carlsberg
Centrica
Champion
CIA
Coca-Cola
Co-op Group
Comet
Commercial Union
Credit Agricole
Cussons
Danone
Delaney Fletcher Bozell
DDB
Dentsu
DMB&B
Eden Vale
eHarmony
E.ON
EuroDisney
Euro RSCG
Ernst & Young
Fritzch & Mackat
General Motors
Gillette
GlaxoSmithKline
Grey Advertising
Guinness
H J Heinz
Halifax
Heineken
Henkel
Hennessy
HHCL & Partners
Ijsbreker NV
Interbrew
ITV
Jaguar Cars
Johnson & Johnson
JWT
Kia Motors
Kelloggs
Kraft Foods
Leo Burnett
Lever Brothers
Lloyds
L'Oreal
Lowe Howard Spink
M&C Saatchi
Mc Donalds
Marks & Spencer
Mars 
Masterfoods
Mattel
McCann Erickson
McKinsey's
Merck Sharp & Dohme
Mercury
Mindshare
More than
Muller Dairy
Nestle 
Nokia
Norwich Union
Ogilvy & Mather
Omnicom
One 2 One
Orangina Schweppes
Panasonic
Pernod Ricard
PepsiCo
Peugeot Citroen
Procter & Gamble
Publicis
RBS
Reckitt
Renault
Roche Bobois
Roche Consumer Health
Rothmans UK
Royal Mail
Saatchi & Saatchi
Sainsbury
Scottish Widows
Shell UK
Societe Generale
Sony UK
Spillers Petfoods
Standard Life
Sun Life
Syngenta
Tesco
The Guardian
TMD Carat
Toyota
TUI UK
United Biscuits
Vauxhall
Virgin Media
VISA
Warner Brothers
WCRS
Woolworths
Yell
Y&R
Yves Rocher
Zenith Optimedia
Zurich Financial Services