New Media Marketing Communications

New Media Marketing Communications is the 1st detailed study in the UK on how Advertisers are using new media in their marketing communications.  

Based on the responses to a comprehensive questionnaire amongst advertisers, the report has over 160 pages in 6 chapters, with appendix tables enabling benchmarking. 

Questions answered include: -

"Providing an in-depth analysis on advertisers' use of new media, this ISBA / ARC study is an invaluable business tool which will help you to benchmark your company's new media activities against others, and to learn which approaches, practices and techniques are actually making for success in new media amongst established UK advertisers." 

Debbie Morrison, ISBA Director of Membership Services