New Media Marketing Communications
Marketing Communications is
the 1st detailed study in the UK on how Advertisers are using new
media in their marketing communications.
Based on the responses to a
comprehensive questionnaire amongst advertisers, the report has over
160 pages in 6 chapters, with appendix tables enabling benchmarking.
Questions answered include: -
How many UK websites companies have –
overall and by sector?
What methods advertisers are using to
monitor effectiveness of websites?
How much advertisers have spent on
developing their main UK website?
How big are development budgets for next
How much is spent on annual running
Is marketing funding website development
How do advertisers drive traffic to
What percentage of advertisers are using
What type of Internet advertising is
How much did advertisers spend on-line
How will spending on on-line change in
the next year?
What type of agencies are being used for
new media activities?
How are agencies being paid? Is
payment by results being used?
"Providing an in-depth
analysis on advertisers' use of new media, this ISBA / ARC study is
an invaluable business tool which will help you to benchmark your
company's new media activities against others, and to learn which
approaches, practices and techniques are actually making for success
in new media amongst established UK advertisers."
Debbie Morrison, ISBA
Director of Membership Services