Payment by Results 2

 

Payment by Results II is undoubtedly the most comprehensive resource on PBR in advertising agency remuneration in the public domain.  This comprehensive 200 page edition paints an up to date picture of the development of PBR in the UK and abroad, explores the many issues from client and agency perspectives, highlights client and agency beliefs and attitudes, gives examples of real life schemes and provides empirical evidence of what works and why.  Chapters include:-

A review of the potential benefits & drawbacks of PBR

Ten year trend data on UK PBR

International data from leading markets including US, Japan, Germany, France and some smaller markets

In depth interviews with agency CFOs

In depth interviews with marketing directors

Focus group with client marcoms procurement

In depth interviews with the IPA and ISBA

A review of the literature

25 example schemes

2 chapters exploring relationship

         ISBN  978-0-9552447-5-9  Price £360.00