Paying for Advertising IV
How Advertisers remunerate their Agencies (2006)
To date ARC has published three previous editions of this survey
report - in 1997, 2000 and 2003 (please see homepage for details).
We have again updated the questionnaire to reflect current trends
and desires for information from practitioners. The fourth
report provides even more detail (e.g. on fee rates) enabling you to
negotiate from a position of authority and benchmark your own
agreements. The new report also reveals the latest trends
across the board in agency remuneration.
ISBN 978-0-9552447-0-6 Price £300.00 (€395)