Paying for Advertising IV

How Advertisers remunerate their Agencies (2006)

To date ARC has published three previous editions of this survey report - in 1997, 2000 and 2003 (please see homepage for details).   We have again updated the questionnaire to reflect current trends and desires for information from practitioners.  The fourth report provides even more detail (e.g. on fee rates) enabling you to negotiate from a position of authority and benchmark your own agreements.  The new report also reveals the latest trends across the board in agency remuneration.

ISBN 978-0-9552447-0-6 Price £300.00 (€395)