Paying for Advertising V

How advertisers remunerate their agencies (2010)

How advertisers remunerate their agencies in Germany.

This 200+ page report brings us up to date with advertising (creative and media) agency remuneration agreements in the UK. This is the first time this survey has been undertaken during a recession. Not surprisingly therefore there are some significant changes to process, practices and rates paid.  

There are nine chapters on agency remuneration methods, payment by results (incentive compensation), remuneration paid, changes made in the past two years, the remuneration agreement, advertiser satisfaction, advertiser attitudes and two chapters dedicated to media agency remuneration.

The 68 appendix tables report findings by scope of agreement, length of relationship. advertiser expenditure, size of agency retained and client sector.

For further information please contact ARC or ISBA 

 ISBN  978-0-9552447-5-9  Price £430.00