How can a client
best achieve it - regardless of how complex is their marketing
communications resource ?
In our multi-channel advertising world – with more specialisms, more agencies and more internal people - the challenges of creating content in real time are very real. Managing it all is becoming more complex and time consuming.
Naturally one of the key factors is client ‘simplicity of orchestration’. Orchestration of all the resources – internal specialists and external agencies. Is simplicity possible for clients with many communications activities – or with many types of external agency or internal resources? Can orchestration only be simple for those with few activities in a single agency?
Up to now there’s been no empirical evidence on what to do or how to do it. Some anecdotes and some experience but most clients and agencies are struggling through in true British spirit. We know that very few (10%) are succeeding.
For the first time we have empirical evidence on what successful clients do. A relational database of 70 clients spending in excess of £3 billion per annum. The results are published in our report ‘structuring marketing communications resources’*. What you won’t find in the report however is the type of forensic analysis of the data that we have done on ‘simplicity of orchestration’. We have examined the characteristics of clients and the strategies and structures they have in place to achieve it.
The results are surprising and not all intuitive. What’s more is that all top performing clients achieve simplicity of orchestration.
We can share the secrets of top performing clients with you – enabling you to base your decisions on excellent analysis of totally unique empirical evidence.
So if you want an effective and efficient structure then
simplicity of orchestration
is one of the must have goals to achieve .
This insight and evidence is
not available elsewhere.
So don’t procrastinate – make your mark and get ahead of the rest.
So what do I get?
A 14 page report and a 20 slide powerpoint presentation
We report on how simplicity of organisation varies by client factors such as the number of communications activities undertaken, the number / type of agencies on the roster, the number of internal resources, the size of client spend etc. This gives a very good feel for whether there are barriers to achieving simplicity.
The report reveals the outcomes that are
achieved by clients reporting simplicity of orchestration and
the key strategies that are most associated with that outcome.
Both report & presentation offer a summary of key
and are written with clarity
and actionable purpose.
There are no hi-brow
statistics – just simple graphs.
The cost of our report & presentation is extremely low
considering the benefits it could bring.
Just think what a big consultancy would charge (as if they
would know anyway!).
The cost of our report & presentation is extremely low considering the benefits it could bring. Just think what a big consultancy would charge (as if they would know anyway!).
Post & packing for this report is free of charge and we
will also send passworrd protected pdf and ppt file by e-mail
Post & packing for this report is free of charge and we will also send passworrd protected pdf and ppt file by e-mail attachment.
*For more information on Structuring Marketing Communications Resources (both our report and service) please go to www.smcr.co.uk
See also our other ARC Power papers – ‘Creative eggs in one basket’, ‘Good cop, bad cop’ and ‘Should we appoint a Lead Creative Agency?’. They address other key issues facing clients – helping both clients and agencies achieve a greater effectiveness and efficiency in the management of marketing communications.