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Paying for Advertising IV (2006) is a study of advertising and media agency remuneration in the UK.
To date ARC has published three previous editions of
this survey report - in 1997, 2000 and 2003 (please see homepage for
details). We have again updated the questionnaire to reflect
current trends and desires for information from practitioners. The
fourth report provides even more detail (e.g. on fee rates) enabling
you to negotiate from a position of authority and benchmark your own
agreements. The new report also reveals the latest
trends across the board in creative and media agency remuneration. This includes method of agency remuneration by service received, PBR scheme design, management practices in agency remuneration, involvement of procurement...and much more.
The report was launched on 27th June 2006.
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