Findings of the 8th Annual Survey - in collaboration with the Royal Mail 

• Significantly enhanced coverage of the issues from previous editions of this survey - now a 10 page questionnaire.

• 3 sections showing DM activities undertaken, changes made to activities and expenditure and resources employed, evaluation of DM activity

• 2 sections on lead DM agency showing type and role, nature of contract, remuneration methods, satisfaction on 15 key factors, verbatim comments and more

• Identification of what makes for higher client satisfaction

• Analysis provided by industry sector, size of DM budget, size of agency and length of client/agency relationship.

69+ tables enabling benchmarking by client & agency