Paying for Advertising in Europe I (2001) Published in association with the WFA.

• The most comprehensive report of advertising and media agency remuneration in Europe.
• Based on surveys completed by 450 major advertisers in five countries - UK, France, Germany, Holland and Finland.
• The first detailed evidence on how Pan-European and global accounts are being structured.
• 9 Chapters, 196pp and over 150 tables and graphs setting out comprehensive information.
• How much advertisers pay for services received.
• Coverage includes methods of remuneration, compensation paid, payment by results, changes made and intended, the remuneration agreement, Advertiser satisfaction & attitudes and Media planning & buying agreements.
• Analysis provided by geographical scope, industry sector, size of billing and length of client/agency relationship.
• Current trends and best practice advice.
• Preface by Bernhard Adriaensens, Managing Director of the World Federation of Advertisers.