The most comprehensive survey of advertising and media agency remuneration in Germany to date. 

• Based on a 19 page questionnaire completed by over 100 major advertisers

• 10 Chapters, over 50 tables and 75 graphs setting out comprehensive information.

• How much advertisers pay for services received
• 15 predictions for agency remuneration in Germany
• Analysis provided by industry sector, size of billing, size of agency and length of client/agency relationship.
• Coverage extends to analysis on full service, auditing, agency profitability, agreement design criteria….and more.

• Agency view by Lothar Leonhard, Chairman of Ogilvy & Mather Deutschland & President of the GWA. 

  Client view by Dr Hartmut Reuff, Media-Director, Procter & Gamble GmbH.