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Paying for Advertising II (UK, 2000)
Paying for
Advertising II continues to be the
most comprehensive survey of agency remuneration in the UK, widely used by
advertisers and agencies as a reliable benchmark of practice.
The report provides the latest data on
remuneration trends, practices and attitudes. It also provides
information on amount paid for services received and examines pbr in
closer detail. Based on the views of 116 advertisers
responding to 20 page questionnaires. The report contains 9 chapters
with 100 pages and 60 graphs.
"This report should be of much interest as it shows a
continued rapid change in remuneration agreements" Gary Cunningham,
Director Proctor & Gamble UK. "This report is
welcomed for many reasons. By quantifying and reporting the
development of payment systems it brings happy outcome moves a step
closer." Stephen Woodford, CEO of WCRS. "The
1st report was a 'state of the nation' guide. The 2nd brings us
up-to-date. We hope this will also have a catalytic effect."
Debbie Morrison, Membership Director, ISBA.
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