Believed to be the World's first dedicated report on payment by results (pbr) in agency remuneration. The findings are based on quantitative survey of advertisers and interviews with agency CEOs and finance directors. The report reviews the international literature, examines current practice, discuss the roles that pbr can play, examines potential pitfalls and considers worries on both the agency and client sides. There are chapters on the interviews, the measures to use and an 8-point checklist for successful implementation. Details of 25 schemes are also included, as is a bibliography for further reference.