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Paying for Advertising in Japan (2008) is a study of advertising and media agency remuneration in Japan.
This report, published in autumn of 2008, brings us up to date on remuneration trends and practice in Japan. The survey was conducted in association with the Japan Advertisers Association (JAA) in Tokyo, the representative body of advertisers in Japan.
The survey findings are based on the views of 76 advertisers responding to a detailed 25 page questionnaire on their remuneration practices. The report contains 9 chapters with 136 pages including 80 graphs and a further 50 table pages in the appendix.
There are chapters on remuneration methods, payment by results, amount paid for services received, changes made in the previous two years, the remuneration agreement, advertiser satisfaction and advertiser attitudes. There are also two chapters dedicated to media agency agreements. There are also comparisons, where appropriate, with the previous study by the JAA (2002) and with the latest evidence of practice on key metrics in the UK, US, Germany and France.
The report will help advertisers and their agencies to assess their current arrangements, formulate their ideas for the future and guide the way to successful negotiations. It will also be invaluable in benchmarking agreements with reference to remuneration methods employed, amount paid for services received and how payment by results schemes are designed.
This report written in the English language is available only from ARC.
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